Back in 1997, when Zip drives were all the rage and before blogging was a thing (we called it "writing stuff on the internet"), one man had a vision of a business so revolutionary that the world would tilt a little bit on its axis and everybody would join hands and do a little dance. He went on to make a few bucks. I think his name was Steve Jobs* or something.
But anyhow, this other guy put on a dress shirt that he borrowed from a roommate and a tie that he already owned -- which is weird now that I think about it; I mean, who owns a tie but not a dress shirt to go with it? That's like owning shoelaces but no shoes, but I digress -- where was I, oh yeah... he strapped his beeper to his belt and drove to a dozen or so print shops in the Las Vegas Valley dropping off business cards and offering "typesetting" services. By the end of the day, he had a handful of new clients and thus Strong Graphic Design was born.
It was quite a delimma.
So in 2005, while living in Boise, he decided to change the name. And besides, since SGD was a sole-proprietorship and he had managed to acquire a dress shirt of his own, he couldn't risk losing it. It was clear that he needed the protection of a corporate entity in the event that someone slipped and fell on a logo and wanted to get their dirty mitts on some of that sweet sweet graphic design money.
In a nod to Rush, and because the domain name "CygnusX-1BookIIHemispheresCreativeLLC.com" was taken, he named the new incarnation New World Creative LLC. And there was much rejoicing (yaay).
*Yeah yeah, Apple was founded in 1976, but Apple bought NeXT in 1997 bringing Steve back into the fold. They sold a few trinkets after that.